If you intend to increase any section in your business, you should first know your sales funnel. It is a way to predict where your consumers are planning to buy something from you. This inverted funnel seems to be wider at the top and narrower at the bottom as consumers with engagement all come, and those who are interested can be converted into sales.
The most significant marketing strategy you should have is the awareness stage. You can immediately attract your target consumers by having blog articles that present solutions. You may also use social media sites like Facebook. This is where you can promote your business to a wide variety of audiences. You can also pay websites that can advertise your business objectives. It will be easy for you to ameliorate your prospects by having their email address.
Once you have their email address, you should not waste any moment to encourage them. Make the most out of it to solve their problems and build their trust. Eventually, with confidence, you can make a sale out of their information. Make sure to build their commitment to resell and upsell.